Pretty Pistol

creative direction  —  design and photography art direction  —  brand identity  —  photography  —  collateral   —  production

A pistol is someone who is unpredictable.

For the youthful spirits who want to freely express themselves, Pretty Pistol is a brand created to inspire and allow people to dress boldly with no worries — all while having fun. Envisioned from the ground up by Natalie and myself, Pretty Pistol is a passion project we embarked on that truly allowed us to spill everything that goes on inside our creative minds and turn that into real life. Everything from designing the brand identity and merchandise, to producing the merchandise, art directing and photographing a shoot, to creating an actual mini pop up store was done by us.


Natalie Fajardo




The Product


The photoshoot


The shop



Behind the scenes

Using Format